A Research Study On Starbucks Cafes Essay - 1700 Words

Purpose of The Study The purpose of this qualitative observational study is to uncover common characteristics and themes that are drawn individuals to visit and spend time in Starbucks cafes? Generally, people believe that Starbucks cafà ©s are used as meeting places and remote workspaces to achieve productivity, while enjoying coffee. (Loudenback, 2016) Starbucks cafà ©s over the years have spread throughout major U.S. cities and metropolitan areas. Through observation, the data will gather by documenting the activities, interactions, and reactions of participants (customers and staff) using rich thick descriptions to identify common themes or trends to understand the success of Starbucks cafà ©s. The observation process used is largely investigative, where the researcher gradually makes sense of this social phenomenon by contrasting, comparing, replicating, cataloguing and classifying the objects of this study. (Creswell, 2013) Setting and Actors The observational study was conducted between 6:36PM and 7:36PM on October 5, 2016 at a Starbuck’s Cafà © in Northeast New Jersey. The location in set along a busy highway that sees travelers from New York City and neighboring city such as Hackensack, Teaneck, and Ridgefield Park. The cafà © has been in operations for over five years and serves a working-class community. Majority of the business that are nearby include, car dealerships, restaurants, and small businesses. The primary actors in this study are general consumers that visit theShow MoreRelatedWorld s Greatest Cafe Organization1479 Words   |  6 PagesProblem statement and background World s greatest cafà © organization with more than 21,000 stores around the world. The Starbucks is the second Most Profitable Brand in Fast Food Industry Brand Estimation of $ 25.8 Billion. 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