Wednesday, December 25, 2019

A Research Study On Starbucks Cafes Essay - 1700 Words

Purpose of The Study The purpose of this qualitative observational study is to uncover common characteristics and themes that are drawn individuals to visit and spend time in Starbucks cafes? Generally, people believe that Starbucks cafà ©s are used as meeting places and remote workspaces to achieve productivity, while enjoying coffee. (Loudenback, 2016) Starbucks cafà ©s over the years have spread throughout major U.S. cities and metropolitan areas. Through observation, the data will gather by documenting the activities, interactions, and reactions of participants (customers and staff) using rich thick descriptions to identify common themes or trends to understand the success of Starbucks cafà ©s. The observation process used is largely investigative, where the researcher gradually makes sense of this social phenomenon by contrasting, comparing, replicating, cataloguing and classifying the objects of this study. (Creswell, 2013) Setting and Actors The observational study was conducted between 6:36PM and 7:36PM on October 5, 2016 at a Starbuck’s Cafà © in Northeast New Jersey. The location in set along a busy highway that sees travelers from New York City and neighboring city such as Hackensack, Teaneck, and Ridgefield Park. The cafà © has been in operations for over five years and serves a working-class community. Majority of the business that are nearby include, car dealerships, restaurants, and small businesses. The primary actors in this study are general consumers that visit theShow MoreRelatedWorld s Greatest Cafe Organization1479 Words   |  6 PagesProblem statement and background World s greatest cafà © organization with more than 21,000 stores around the world. The Starbucks is the second Most Profitable Brand in Fast Food Industry Brand Estimation of $ 25.8 Billion. Starbucks entered Australia in 2000 yet has attempted to contend with set up chains, for example, McCafà ©, Gloria jeans, and autonomous cafà ©s reported the Sydney Morning Messenger. While McDonald s has been attempting to extend its espresso business in the U.S., it has as of nowRead MoreWhy Students Are Addicted To Starbucks?1256 Words   |  6 PagesUrbana-Champaign were addicted to Starbucks. Most of them consumed two to three cups of coffee per day and spend an average of $16 - $25 dollars per week in Starbucks. This was at stake because students can be drown into debt because of their overspending in Starbucks. Also, drinking too much coffee can lead to stomach problems and other debilitating illnesses that cloud the mind and make the body sluggish. Therefore, I designed to conduct a research and find out why Starbucks are so attractive that causedRead MoreMarketing Strategy And Pr Campaign999 Words   |  4 PagesDiscussion Marketing strategy and PR Campaign Research Question 1 asks were the recent Starbucks Public Relations campaigns effective at creating buzz for the company. Survey Questions 1 and 6 gave the consumer a chance to provide information on social media sites their most active on and also their awareness on Public Relations campaigns Starbucks have featured over the recent years. While the research shows that Facebook had the most active participants 70.89% of all the social media sites featuresRead MoreCase Study on the Failure of Starbucks in Australia Essay1151 Words   |  5 PagesCase study on the failure of Starbucks in Australia Name () Tutors () Course () Date () History of Starbucks Starbucks is the largest coffee chain operator in the world. 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It is frequented byRead MoreA Research Study On Coffee Shops1042 Words   |  5 Pagesspecial social atmosphere which offered each person a place for social interaction and a strong connection to community. This ethnographic study will focus on two different coffee shops in my neighborhood and I will document my observations on how these places effect the lives of the individuals who visit them. This ethnographic study will focus on two different coffee shops in my neighborhood and I will provide my observations on how these places effect the lives of theRead MoreThe Starbucks Brandscape and Consumers10413 Words   |  42 PagesThe Starbucks Brandscape and Consumers (Anticorporate) Experiences of Glocalization CRAIG J. THOMPSON ZEYNEP ARSEL* Prior studies strongly suggest that the intersection of global brands and iocal cultures produces cultural heterogeneity. Little research has investigated the ways in which global brands structure these expressions of cultural heterogeneity and consumers corresponding experiences of glocalization. To redress this gap, we develop the construct of the hegemonic brandscape. WeRead MoreFeasibility Study of Malungay865 Words   |  4 PagesCoffee Circus A Feasibility Study Submitted to the Faculty of the College of Tourism and Hospitality Management A Partial Fulfillment of the Requirements for the Subject Research 1 (Feasibility Study) Submitted by: Corona, Jamaica D. Coronel, Lester Ace M. Flores, Jegerose S. Figues, Mailyn E. July31, 2013 Chapter 2 Market Study Coffee Circus Product Our company is unique when it comes to drinks. Nowadays, people want some fun on the food they eat. So there is the reasonRead MoreStarbucks: A Case Study1718 Words   |  7 Pagesï » ¿ STARBUCKS A venti issue: blending together a solution to satisfy the needs of customers, new and old.† Customer satisfaction is a key component to any successful business, especially one in the coffee industry. Starbucks started as a small coffee shop in Seattle in 1971. Howard Schultz, the chairman and chief global strategist, joined the marketing team in 1982 with a vision—a vision to capture â€Å"the live coffee mantra.†[1] Until the early 2000s, before StarbucksRead MoreCase Study : Ccd Vs. Starbucks Essay2150 Words   |  9 Pages Individual Assignment Case Study: CCD vs Starbucks in India 1. Introduction to the Case Cafà © Coffee Day, the Indian locally brewed coffee chain, started their operation in the southern city of India, Bengaluru, in 1996. V.G. Siddhartha, owner and chairman, Amalgamated Coffee Bean Trading Company, initiated his career as a trader of coffee post the de-regularization of the coffee market in 1993. He then started India’s biggest retail coffee chain – Cafà © Coffee Day (CCD). Since its inception

Tuesday, December 17, 2019

The Ethics Of Human Cloning Essay - 1927 Words

Somatic nuclear transfer is a process in which an egg cell and a donor nucleus are joined together to create an identical version of the donor. This is a process whereby a clone is created, and this act of reproductive cloning is regarded with controversy; is it morally permissible, or is it morally grotesque. There are certain elements to consider when debating the ethics of human cloning. Leon Kass in his article â€Å"The Wisdom of Repugnance† contends that reproductive cloning is morally corrupt, describing it as offensive, repulsive, and repugnant, believing these terms to be commonly associated with regards to human cloning. Kass goes forth with his arguments by considering three different approaches in support of cloning: 1. The Technological Approach: cloning is seen as a development of previous methods for assisting reproduction. 2. The Liberal Approach: cloning is validated by appeals to rights, freedoms, and empowerments. 3. The Melorist Approach: cloning is substantiated because it promotes human advancement (thus rendering bad genes no longer a concern). In response to all three arguments, Kass believes that they all possess the underlying problem of disregarding the significance of sex, as well as attacking the reality of our identity and the natural way of sexual reproduction; when a couple comes together to create a new being, they experience a certain precious unity that cannot be replicated nor replaced. Some of the problemsShow MoreRelatedThe Ethics Of Human Cloning890 Words   |  4 Pages The ethics of cloning Early in 1997, Scottish scientist Dr. Ian Wilmot revealed to the world that he had successfully cloned an adult sheep, Dolly. With this invention, the world made a aggregate astonishment at the realization that cloning was no longer an aspect of a Science Fiction movie. Since then, human cloning has become one of the most expressing divergent topics in the world, discussions began regarding the ethic consequence of human cloning. In several recent opponents argue thatRead MoreHuman Cloning Ethics1908 Words   |  8 PagesKant and Kass Tackle the Cloning Dilemma Although there are some important benefits to the use of human cloning, there are also moral challenges as well. The benefits include eradicating defective genes and infertility and a quicker recovery from traumatic injuries among other advantages. However, the disadvantages are truly thought provoking as first an individual must answer the question, â€Å"When does a human life begin?† This paper will oppose the use of human cloning on the basis that life beginsRead MoreThe Ethics Of Human Cloning918 Words   |  4 Pagesdebates about the ethics of in-vitro fertilization, preimplantation, stem cell research, demographic control, for example, by sterilization, genetic modification for health or physical enhancement, and human cloning. The idea of human cloning is most interesting because it is most mysterious and very complex. The topic of human cloning inclusively brings up issues also raised in the mentioned technologies. Human cloning is of two types: therapeutic and reproductive. Therapeutic cloning aims to produceRead MoreThe Ethics Of Human Cloning2096 Words   |  9 Pagesbodies, the human race stands easily as one of the most extraordinarily complex and mysterious species in the world. Since the beginning of time our race has been evolving with knowledge, constantly searching for a complete understanding of how we function, and how we can improve ourselves. Through various studies, researchers have thought of ways to modify the human body by means of medication, surgical procedures and other processes. One of these methods is through human reproductive cloning. The veryRead MoreThe Ethics of Human Cloning Essay1294 Words   |  6 PagesHuman cloning is separated into two major categories; reproductive cloning, which uses cloning technology to create a human embryo that will produce an entire human, and therapeutic, which adopt cloning into field of medical practices to find a cure for many dis eases (Kass). Reproductive cloning requires a somatic cell, a DNA-less egg, and a surrogate mother; as a result, it creates a new individual with the same genome, or genetic coding. The idea originated in Germany in 1938, but the first successfulRead MoreThe Controversy Concerning The Ethics Of Human Cloning1008 Words   |  5 PagesClones are humans. This statement embodies the crux of the controversy regarding the ethics of human cloning. If clones are humans, then they should receive the same rights as humans who were born ‘naturally’. But how do you determine humanity? The film Never Let Me Go (2010), based on Kazuo Ishiguro’s novel of the same name, helps answer the question â€Å"Should we clone?† by establishing that humanity is more than the way one enters the world and by highlighting the unethical issues that may ariseRead MoreEssay about The Ethics of Human Cloning979 Words   |  4 PagesThe Ethics of Human Cloning In order to make a fully justified decision on whether human cloning is ethical or not, one must be exposed to the background of the subject. To start, a clone is an exact replica of an organism, cell, or gene. The process itself is done asexually with the use of a cell from the original human. It is then placed inside a female capable of bearing a child and is then born as a clone. Along with this comes questions of whether or not it is rightRead MoreThe Cloning Of The Human Genome And With No Standard Line Of Ethics951 Words   |  4 PagesThe issue at hand is that scientists are in a period of enlightenment with the human genome and with no standard line of ethics pertaining to editing human embryos in research development other countries are taking liberty to beat around the bush to explore this concept of eugenics. After the cloning of dolly the goat and China cloning two monkeys without a genetic blood disease through a process called CISPR society are asking the same question. Are scientists taking this too far before it is readyRead MoreEthics of Human Cloning and Genetic Engineering Essay1843 Words   |  8 PagesINTRODUCTION When the Roslin Institutes first sheep cloning work was announced in March 1996 the papers were full of speculation about its long-term implications. Because of this discovery, the media’s attention has focused mainly on discussion of the possibility, of cloning humans. In doing so, it has missed the much more immediate impact of this work on how we use animals. Its not certain this would really lead to flocks of cloned lambs in the fields of rural America, or clinically reproducibleRead More The Opposition to Human Cloning: How Morality and Ethics Factor in2864 Words   |  12 PagesThe Opposition to Human Cloning: How Morality and Ethics Factor in If a random individual were asked twenty years ago if he/she believed that science could clone an animal, most would have given a weird look and responded, â€Å"Are you kidding me?† However, that once crazy idea has now become a reality, and with this reality, has come debate after debate about the ethics and morality of cloning. Yet technology has not stopped with just the cloning of animals, but now many scientists are contemplating

Monday, December 9, 2019

Popular Music And Declining Culture Essay Example For Students

Popular Music And Declining Culture Essay The ideas behind high culture, social order, knowledge of familiarity versus formal knowledge, perceptions of our environment, maturity, and significance all center around one broad, yet inescapable foundation, truth. While it sounds trite and clich to say that the human experience is validated through the quest for truth, it is nevertheless, I believe, the core underlying motivation in discussions of social commentary. The readings for this week spanned across a number of diverse topics, but also centered around a certain theme of social construction, or social evolution. In his essay, Culture and Anarchy, Mathew Arnold emphasizes a connection between culture and governed social order. Arnold, who seems to have little objection to coming off as a priggish elitist, suggests that human survival, stability, and flourishing requires the defense of a cultural aristocracy who will protect the society from the infiltration of the Populace into politics, and thus anarchy and social destruction. Leavis takes up this challenge in his essay, Mass Civilisation and Minority Culture by advocating a return to specialization as opposed to standardization, and a persistence to communicate with future generations in light of the pessimism of cultural recovery in an industrial age. MacDonald continues along these lines in his essay, A Theory of Mass Culture by examining specific examples of how kitsch has influenced, and debased various forms of high-culture. Hoggarts essay also examines the decline of substance in mass culture as a frenzy of immediate gratification without consideration for the greater payoffs of contemplation and reservation. Williamss essay, The Analysis of Culture discusses what he sees as the necessary greater social context of what we understand as culture. Williams also believes that culture can not be removed from the immediate setting of surrounding social events, such that communication between generations is always stigmatized by an inevitable degree of disconnection. Generations can only hope to communicate a certain idea, or reflection of what their culture contains to one another. This idea of relativeness in culture is also communicated in the essay by Lippmann. Lippman offers the consideration that our environment is a stage of events that occur as a result of, and are shaped by many peoples interpretation of the world. Lippmann suggests that there will always be a level of discrepancy between how we believe our environment to be and how it actually is. Without an understanding of this discrepancy we can not begin to explain why people do the things they do. Similarly, in his essay, Thick Description: Toward An Interpretive Theory of Culture, Geertz argues that culture is not a causal power, but rather an explanatory context upon which we interpret human events. Parks essay, News As A Form of Knowledge suggests that news is a unique kind of knowledge. Namely, it is a present knowledge. News is not the chronicling of events that history is. Nor is it the rational attempt at explanation that science is. Rather, news seems to be the communication of events that occur in the present that are outside the scope of the ordinary and expected. Careys essay looks at news, and social communication not necessarily as the sterile transmission of facts and figures, but offers a cultural perspective to communication, in that it is a ritual of sharing in communal relationship. Carey argues that our communications not only provide a representation of what our shared reality is, but that it also serves to actually create the environment we experience. The last two selections for reading in the Storey text (the first by Hall and Whannel, the second by Gilroy) both pay particular attention to a specific component of popular culture, popular music. It should, of course, be understood that in this sense we are not referring to a modern genre, but rather a greater category of music for the masses. The essay from Hall and Whannel points out how popular music has had a trend of pandering to a young audience who is over-eager for easily digestible content. In contrast, Gilroy points out how popular music, particularly soul music, has been used in the past for communicating significant political ideas. While perhaps idealistic and offering less actual solutions than inspiring catchy choruses, soul music has been highly contributive in the movement of African-American Civil Rights. .u3758e29f4c6f448165aa7abc6bcd6979 , .u3758e29f4c6f448165aa7abc6bcd6979 .postImageUrl , .u3758e29f4c6f448165aa7abc6bcd6979 .centered-text-area { min-height: 80px; position: relative; } .u3758e29f4c6f448165aa7abc6bcd6979 , .u3758e29f4c6f448165aa7abc6bcd6979:hover , .u3758e29f4c6f448165aa7abc6bcd6979:visited , .u3758e29f4c6f448165aa7abc6bcd6979:active { border:0!important; } .u3758e29f4c6f448165aa7abc6bcd6979 .clearfix:after { content: ""; display: table; clear: both; } .u3758e29f4c6f448165aa7abc6bcd6979 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3758e29f4c6f448165aa7abc6bcd6979:active , .u3758e29f4c6f448165aa7abc6bcd6979:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3758e29f4c6f448165aa7abc6bcd6979 .centered-text-area { width: 100%; position: relative ; } .u3758e29f4c6f448165aa7abc6bcd6979 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3758e29f4c6f448165aa7abc6bcd6979 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3758e29f4c6f448165aa7abc6bcd6979 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3758e29f4c6f448165aa7abc6bcd6979:hover .ctaButton { background-color: #34495E!important; } .u3758e29f4c6f448165aa7abc6bcd6979 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3758e29f4c6f448165aa7abc6bcd6979 .u3758e29f4c6f448165aa7abc6bcd6979-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3758e29f4c6f448165aa7abc6bcd6979:after { content: ""; display: block; clear: both; } READ: Culture Values: Chapter 13 - The High Renaissance Mannerism in ItalyIt is to this area of modern popular music that I would like to discuss. While I believe that too much emphasis of high-culture can be ultimately detrimental to an elevated human society, I also believe that too little can be equally detrimental. My objective will be to examine the necessity for thoughtful expression in music, while avoiding the snobbish pitfalls of cultural condescension. It seems to me that the new millennium has brought about very little in the way of significantly contributing popular music. A scan across the radio frequencies present one with a genre menu of pop, country-pop, punk, and rap music. Lyrics to modern music tend to focus at the worst on blatant hedonistic sexuality and animosity and at best a droning superficial proclamation of romantic love or friendship. Indeed, the pinnacle performance of this years Super Bowl half-time show was the performance by now notorious Justin Timberlake and Janet Jackson, of I Bet Ill Have You Naked Before This Song Is Through. Popular music has always been saturated by sappy love songs, and these have their place. Romantic love is a powerful and significant aspect of the greater human experience. However, it is not the only aspect. While in past periods such musical content has also been balanced by contemplative expressions of philosophy and politics, it seems that today listeners are hard pressed to find artists that make them think. Where have artists like Neil Young and U2 retreated to, or is it simply that they are a dying breed? Where are the artists that discuss social injustice as did Johnny Cash, and international politics as did the many musicians of the Vietnam era. Where are musicians like Rush and The Police that cause us to question our philosophical perspectives. Although one can see a progression toward dilution, it appears to me that the new millennium has been a relatively distinct demarcation in the state of popular music. Even the overly-self involved attitudes of the 90s grunge scene were more questioning than the music today. At least Eddie Vedder and Kurt Cobain alerted us to the dangers of teenage depression and suicide. At least heavy metal artists like Metallica were angry about something. Today all we find among the new guard is an orgy of sex, cars, drugs, alcohol, and temporal romantic emotionalism. There are a few of the established artists from the last few decades that still produce music with some contributing message, but with the exception of a handful of bands like Coldplay, the industry seems to be void of up-and-coming artists with much at all to say. Whether one assumes that culture (i.e. I will say good-culture, as opposed to high-culture to avoid its condescending associations) is the manifestation of absolutes, or simply necessary in facilitating social evolution, it is imperative that it not be abandoned. I am more optimistic than Arnold and Leavis, in that I believe that the masses can learn to appreciate to a degree the value of good-culture. It is for this reason that I believe that popular music should be recognized for its tremendous potential of communicating good taste. I do not believe that one has to water down good-culture in order for it to be received by the masses. I simply believe that the ideas behind good-culture must be communicated in a non-pedantic way so that the society as a whole can understand the necessity of virtue. Furthermore, we really have no choice. Because of the powerful influence that the masses now have, if we desire to preserve good-culture at all, it will no longer do to simply give the answer, Because I said so. We must explain why virtue is better. We must, as Hall and Whannell state, alert them to the severe limitations and the ephemeral quality of music which is so formula dominated and so directly attuned to the standards set by the commercial market. Cultural aristocracy is going out the window, which I believe is a good thing, but the challenge now is to provide a baseline level of cultural awareness that will empower the people to choose the good for themselves.

Monday, December 2, 2019

Romeo and Juliet Coursework Essay Example

Romeo and Juliet Coursework Essay What have you learnt about characters of Mercutio and Tybalt? As director of the play what instructions would you give to the actors undertaking the roles of Mercutio and Tybalt?In this play Romeo and Juliet by William Shakespeare, the characters of Tybalt and Mercutio are crucial to the outcome of the play. Tybalt, a Capulet and Mercutio, a Montague have similar characteristics; they are both take pride in honouring, respecting and protecting their households.The essay will cover the exact importance of the characters Mercutio and Tybalt. Additionally it will focus on how a director would instruct the actors that are undertaking there role.In the play Mercutio is a good friend to Romeo and a very loyal to his family. His character in Romeo and Juliet is a humorous, taunting and brave character. Shakespeare chose the name Mercutio for a reason, to shoe is his name what his character is like. Has his name suggest to people at the start of the play. Mercutio comes from the word Mercuri al, which means, eloquent (to the point), active and Changeable.Mercutio has a lot of pride, he has a reputation to uphold in the play. This is shown mainly in one part of the play ,Act 1 Scene 1. He takes on the invitation to fight, by Tybalt, because Romeo declined.O calm, dishonourable vile submission! alla stoccate carries it away. Tybalt you rat-catcher will you walkThroughout the scene when Romeo declines to fight with Tybalt, because he doesnt want to ruin his relationship with Juliet. Mercutio uses the words alla stoccate meaning rapier thrust which is Tybalts nickname. Mercutio is continuously mounting his rage until he can hold it no more. vile submission. Mercutio fights Tybalt because he thinks it is cowardly and dishonourable towards his house, also it will stain their reputation. He takes the fight for Romeo. He shows a lot of loyalty and respect for Romeo. To uphold his reputation he makes fun of Tybalt when he takes up the fight.Tybalt you rat-catcher will you walkMe rcutio refers to him as a rat-catcher; he does this to take advantage of his name. In the Elizabethan times people would often refer to a cat as a Tyb. So he calls Tybalt a rat-catcher because he has the Victorian word for cat in his name. (Cats catch rats and mouse)After the fight in the play again Mercutio shows his is very cautious of his reputation and what other people think about him. He keeps up his bravery and humourNo tis not so deep as a well, nor so wide as a church door.Mercutio made Romeo and Benvolio think that he was alright, even though he knew he was not. He tries to show no fear of dying as in the Elizabethan times it was considered cowardly. You would also think that he was brave. In this scene, he showed no fear to his friends. In the speech he also says a villain, that fights by the book of arithmetic he is saying a servant that plays by the rule book. In a way he is complimenting him. But also in the Elizabethan times they refer to villains as servants, he is s till keeping up his reputation by having one last jab at him, calling him a servant. Another section of the play Mercutio shows his bravery. Just after Mercutio is stabbed.help me into some house Benvolio, or I will faint. A plague a both your houses! They have made worms meat of me. I have it and soundly too, your houses.He asks Benvolio to help me into some house Benvolio, or I shall faint because it was looked upon as brave in the Elizabethan times. It would stain his reputation if he fainted in front of the public. When he finds out Romeos lame excuse for why he wouldnt fight he said,a plague a both your houses!This shows what he thinks of the two houses. He also says they have made worms meat of me in a way the houses have. Tybalt killed him, he will be buried and in the end he will decompose. Mercutio was really brave in this scene because he wasnt afraid to die, he didnt let the others know he was hurt. Also Shakespeare show another characteristic of Mercutio, humoured. Mercu tio was joking about being stabbed to the point that his friends Romeo and Benvolio didnt think he was too badly hurt. Mercutio says to RomeoAy, ay, a scratch, a scratch, marry, tis enoughShakespeare did this to show that the character believes that his reputation and the respect he has from other people it worth covering a fatal stab wound. So he jokes about his death, he tries to hint to Benvolio and Romeo. ask for me tomorrow and I will be a grave man meaning I will be in a grave tomorrow and fetch me a surgeon he said this sarcastically, but he really meant it. Also after the stabbing he says i am sped sped means done for, killed.Again Shakespeare show his humour when he tells his story or dream of Queen Mab. Within the story he shows his a lot of imagination, but in the end how serious and over the top he can be. The start of his speech he starts of as a humorous tale, he shows he is the ring leader, everyone is listening to him. Then slowly it starts to get very serious up to the end. Mercutio get himself worked up. This relates back to his characternym, he is a mercurial person. One of the definitions is fast changing; he can easily change from one mood to another. Mercutio could become out of control, he could slip in the madness. Also Shakespeare uses imagery in Mercutios speech.Another scene where William Shakespeare shows Mercutios humour and leadership, is when Juliets Nurse desire some confidence with Romeo. When the Nurse come on the scene, Mercutio starts making fun of her.good peter, to hide her face for her fans the fairer faceHe can do this because he is higher in authority than the nurse. Also to the nurse he shows Mercutio as being very taunting provoking to the nurse, in a way being a bully.A sail! A sail! farewell, ancient lady, farewell ladyHe insults the way she looks and the way she dresses, this taunts people. Taunt meaning wound, jeering or mocking them. The nurse doesnt retaliate because of their positions. He doesnt just taunt the Nurse, he also taunts Tybalt in act 3 scene 1. He answers back to Tybalt when he asks to consort with Romeo.consort? What do thou make us minstrels?.Mercutio says what do thou make us minstrels meaning dose that make use hired musicians. Minstrels are hired musicians. Mercutio shows Mercutios dislike for Tybalt by using slang word zounds. Zounds means by Christs wounds it is an oath. Also the constant mocking of him.Tybalt is the cousin to Juliet, a nephew of lord and lady Capulet and also became a relative of Romeo (When Romeo married Juliet). Neither the less he still has a hatred for the Montagues. Tybalt has a very destructive character. He is aggressive and insulting towards others. He is very competitive, he was his revenge. Also he is very commanding towards others that are lower ranking that him. He is quite the opposite of Mercutio. His aggression shows his aggression towards different people throughout the play, in this case to Romeo.A villain that is hither come is spite, to scam at our solemnity this night.He is saying a slave as come to gate crash, spoil our party. This shows he is ready to fight anyone. He is very competitive and he finds it an insult that Romeo has come on to his grounds. In the Victorian times solemnity is a celebration.Because he is a Capulet he shows a great deal of aggression towards the montages. His aggression aThe main pert for Tybalt character, to express his aggression he uses certain word techniques.I hate the word as I hate hell, all Montagues and theeThe reputation of the word hate shows his aggression towards the Montagues. He uses a religious insult I hate hell the Elizabethans where highly religious and will have really insulter them. Also using hell and Montagues in the same sentence in an insult towards the Montagues. Here he is speaking in verse here. When Tybalt speaks in verse he is usually insult or commanding people.He uses insults quiets a lot in Romeo and Juliet, this is one of the similarities between th e two characters of Mercutio and Tybalt. They both have an insulting character. Tybalt uses insults against Benvolio and the Capulets. When they are getting in to a fight in Act 1 Scene 1.what, art thou drawn among these heartless hinds? Turn thee, Benvolio, look upon thy deathTybalt is saying why are you fighting with these servants? Fight with me. Tybalt insults the Capulet servants by calling them heartless hinds. He also commands Benvolio to fight with him as if he was a servant of Tybalts tune thee Benvolio, look upon thy death he all insults Benvolio later on in the scene have thee a coward Tybalt is also a proswasive character. He persuaded Benvolio to fight when he was there at the beginning of the scene to make peace between the two families.Like in this scene Shakespeare displays another characteristic of Tybalt. Tybalt is very commanding. He bosses people around, he likes to be in change and the leader. In act 1 scene 5, when Romeo and his friends are at the Capulets part y. As Tybalt like to be in change, as soon as he sees Romeo he says.Fetch me my rapier boyIn the Elizabethan times a rapier is a sword. His calls his servant a boy again. He calls people boy to some he is higher in command and that he is in charge. Also he commands his servant to do this fetch me. Tybalt is always willing to humiliate people in front of others. An example is Romeo in this scene. Tybalt was ready to have a fight with the hold party looking and rowans the evening just to thought out and show up Romeo.Following this fight between Tybalt and his uncle, Shakespeare shows that Tybalt can be retributive. If something doesnt go his way then he is always looking for revenge. In this case because he wasnt allowed to put Romeo strait then he sets himself a task to have a rematch with him at a later date.I will withdraw, but this intrusion shall, now seem sweet, convert to bitt,rest gall.In the play gall means poison. He is using positive words, he is promising that he will get his revenge.Mercutio had to die in the play because he was a loved character he would have made it in to a comedy. But with his death it made it in to a tragedy. Also we know how close Mercutio and Romeo are to each other, so when Mercutio dies you know that Romeo will go to looking for Tybalt to avenge Mercutios death. Mercutios character was the perfect gentleman; in the Elizabethan times they thought a perfect gentlemen was a mix of bravery and interagency or soldier slash scholar. Tybalt wasnt the perfect gentlemen because he showed no bravery or intelligence, all he wanted was a fight. William Shakespeare added Tybalt in to the play because he needed the character, to keep the two families apart and when he dies he ensures that more deaths will follow him.After the fight the characters Prince and Benvolio where talking about what happened. Benvolio described Tybalt character as deaf to peace meaning he doesnt want anything to do with peace, he just wants to fight. Earlier on i n the play Benvolio also describes him as fiery meaning hot-tempered, angry etc.Mercutio is a funny, a comedy character. Then you have Benvolio who is a serious quite peaceful character. Mercutio in that play was an active lover he has no time for romance, he thinks that it is stupid. On the other hand you have Romeo who is a romantic lover.Tybalt represents the ugliness under the surface of the divided houses. He is aggressive, vindictive, and hot tempered. In contrast to him to have Mercutio, who is laid back, funny and happy. He is the opposite. There is only one thing that all the characters have in common they are represent there pride and their reputation. When Benvolio was called a coward by Tybalt they started to fight because they didnt what to rowan there reputation. When Mercutio is fighting Tybalt he is doing it to keep a clean reputation. Also this is to save Romeos pride because Romeo would not fight.The characters in the play represent ether love or hate, for example Capulets Hate and Montagues love, Tybalt hate and Mercutio love, Juliet hate and Romeo love. They all have there opposites in the play.In the character there are there similarities and there are their differences, but they were all in the play for a reason. Mercutio way to add comedy in to the play and to turn the play in to a tragedy. Tybalt was to keep the two houses apart at to make certain that Romeo and Juliet will die. Benvolio was to try and keep the peace between the two houses.In the Elizabethan times, Shakespeare had to show his characters through action, movement, and body language. Indeed the majority of Shakespeares ordinances were illiterate.Act 3 scene 1 becomes a turning point in the play, as Mercutio and Tybalt die. If I was to direct Tybalt in the above scene he would enter in a strong and powerful manner, to reveal his centice of self importance.Follow me close, for I will speak to them. Gentlemen, good den, a word with one of youTybalt uses declatives to emphasis e what he is doing. I would have Tybalt ender up stage from Mercutio and Benvolio to high light his self importance. As an ordinance we know that he isnt higher statues that Mercutio and Benvolio, however in his own mind he is. He is very egotistic, this links with his pride of looking out for the Capulet house hold.As the scene progresses Tybalts aggression increases. As the director I would increase Tybalts volume as he saysboy, this shall not excuse the injure that thou hast done me, therefore turn and draw.Adituanly Shakespeare uses enjambment which indicates a quicken in the pace, and tension in this scene. Equally by using the word boy Tybalt placates Romeo, much to the disgust of Mercutio.Later on in the scene Mercutio, decides he would fight Tybalt for Romeo, he shoutsO calm, dishonourable, vile submission!Shakespeare uses a oxymoron calm, dishonourable because an oxymoron is two work that are next to each other, but contradict each other. As director i would place Mercutio on the front, centre of the stage. He would shout his lines, so that he is the centre of attention. Then Mercutio would stare at Tybalt, to show that his is serious and meaningful. He would stare into his eyes and say,Tybalt you rat-catcher, will you talkMercutio would say and last bit and this line slower that the first, this shows that Mercutio means business.Soon after in the scene Mercutio is stabbed his keeps a brave face, shows no emotion, fear or pain on his face, Has he says,no, tis not so deep as a well, nor so wide as a church door, but tis enough.Mercutio would be cupping his side where the wound is and try to straighten up. He would try to keep the pain out of his face. He would try to walk away from Romeo and Benvolio, but adds a slit limp to one side. The actor should try to show some pain but not too much. He would say his lines slowly also with a low said voice. When he says but tis enough he should trail away to a whisper. The actor should take the volume for his ne xt line up Ask for me tomorrow, and you shall find me a grave man. This is to show his humour and so everyone can hear his joke. Maybe add a little laugh at the end of his line. He would start to should at the others; he would stare at the one his was referring to for example. a villain, that fights by the book of arithmetic he would stare at Tybalt and i was hurt under your arm he would stare at Romeo.